In English
Japanese consumers are characterized by a strong purchasing power, quality consciousness, and an increasing price consciousness. Imported goods are gaining interest, especially among the younger consumers.
Exporters to Japan must, however, have in mind that the Japanese culture and lifestyle differs from the Western on important aspects. Designers of the products sold on the Japanese market must consider this fact.
"The Japanese way"
Establishing a network for efficient export to Japan often takes a long time, and demands patience, long-term thinking, adequate human and financial resources and efforts to study "the Japanese way".
More than 30 years in Japan
Innovation Norway Tokyo has wide experience accumulated over more than 30 years of operation in Japan and has a well developed network comprising companies, research centers, universities and public bodies. We are located in the Royal Norwegian Embassy in Tokyo.
Innovation Norway has 8 employees working in the Tokyo office, assisting Norwegian companies in their efforts to enter the Japanese market. We promise to do our utmost to be an active and professional partner adding value to the companies’ activities in the market.
