Norway Day in London

The event consisted of workshops for the leisure industry, Cruise Norway and Meetings and Incentives. In addition there was a Market Forum on the 14th June in the nearby Novotel Hotel where Catherine Foster updated the participants on the UK tourism market. Paul Flatters from Trajectory was invited to talk about trends in the market and Heidi Dahl held a presentation on cultural differences between the UK and Norway. We had 60 attendees participating on this half day seminar.

The leisure segment had a total of 458 pre booked 15 minute meetings during the day of the workshop, between 36 destinations (45 companies in total) and 30 buyers. Cruise Norway had a workshop with 22 partners and 19 buyers, and Meetings and Incentives had presentations and group work on “Crises management” where 11 partners and 30 buyers participated.

A joint lunch and cocktail reception was held for all 192 participating guests along with musical performances from a cellist and Jazz band. In addition there were prizes donated by Hurtigruten and Norwegian.com.