The Innovasjon Norge brand is our most powerful asset. Using it correctly helps to ensure it remains recognisable and increases its value.
Our visual identity is built on the concept called Climb Up. It’s about going up and down. It is inspired by the journey of our customer. But it is also about lifting, elevating, raising and enhancing entrepreneurs, Norwegian businesses and also our own organization.

Our identity is a design scheme composed of a number of core elements that come together to create a distinctive look and feel which makes the Innovasjon Norge instantly recognisable.

The first part guides you through the core elements, which are: logo, colors, typography and graphical elements. They will assist you in designing and producing compelling communications.

In the second part you will find the identity employed on printed and digital surfaces.
This will help you envision how the Innovasjon Norge shall act and look.


For agency access to our larger identity bank, contact

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