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  • Martin Musk - PwC

     Foto: PwC
    Foto: PwC

    Martin has 25 years consulting and advisory experience across industries, functions and geographies. He leads PwC’s strategic alliance relationship with GE Digital across the UK and Europe as part of PwC’s Digital Operations practice. 

    He works extensively to help companies better understand how to unlock the benefits of emerging technologies in areas like manufacturing, supply chain, field service and asset performance management. Martin is particularly interested in cultural change as a key enabler of digital transformation in traditional businesses.