• EN
  • Logg inn
  • Marine: The big catch is in China

    Are you in the seafood, aquaculture, biotech or fishing industry and looking to expand into new international markets? Then China is the place to for you. We can help guide you in this challenging market.

    Marine Harvest and Lerøy have been in China since the 1990s and the Norwegian Seafood Council has been promoting Norwegian produce from cold, clear Norwegian waters equally long. If you ask a Chinese person what he knows about Norway, the most likely answer will be salmon and Norwegian Wood.

     

    Seafood on the rise – brand your product
    Take an expanding middle class and combine it with concerns of food safety and shortage of reliable locally produced quality seafood and you have the Chinese market. Consumption of imported seafood is increasing, and now is the time to enter the market with your value-added and consumer ready product. Take your branded products and promote them to conscious Chinese consumers – it’s a market waiting to be exploited.

     

    Aquaculture – feed the fish
    Aquaculture in China has long history and an outstanding annual production. However, there is still a big gap between traditional and modern aquaculture, and there is still many business opportunities for modern and advanced aquaculture technologies and products. Norwegian companies have many opportunities in this industry, and fishmeal and fish feed could be one of the start points.

     

    Health products – Omega 3
    Chinese consumers are fond of quality reliable fish oil (omega 3) healthcare products. Similar to luxury products consumption, more and more Chinese consumers buy foreign and international company branded and produced omega 3 healthcare products. Lots of Chinese travelers buy Møller’s Omega 3 in Norway. Take Chinese consumers’ trust and reliability in Norwegian omega 3 and make it in to a business opportunity for your company.

     

    Obstacles and hurdles
    China is a market of opportunities, but it is a challenging market as well. Considering the market's fast development; industry regulations, policies and administration changes; business environment, culture and language difficulties; business credit, and international trade disputes, etc., Norwegian companies need advice from a local third party. Innovation Norway Beijing office has gained working experiences and competences within marine sector in China.

    We can be your guide in this frenzied market.

     

    Contact our expert: Ji Wu Zhang

    /
    ThinkstockPhotos

    INNOVASJON NORGE

    Kina er vår viktigste handelspartner i Asia og har i de siste årene hatt en høy stabil økonomisk vekst som betyr et voksende forbrukermarked. Som en av verdens mest dynamiske internettbaserte økonomier, er smarttelefonene det mest sentrale verktøyet for forbrukerne for kjøp av produkter, tjenester og opplevelser.

    Kina ønsker å utvikle tjenestesektoren, redusere innslaget av tungindustri og oppgradere industrisektorene i landet. Disse endringene betyr markedsmuligheter innen grønne smarte byer, entreprenørskap, helse og velferdsteknologi, bioøkonomi, kreative næringer, olje/gass og maritime tjenester.

    Skal du satse i Kina må du tenke langsiktig og bygge relasjoner. Statlig styring og offentlig eide selskaper spiller en stor rolle, derfor kan det være avgjørende å ha en god relasjon til offentlige myndigheter. I følge norsk næringsliv i Kina, oppfattes de største problemene knyttet til «red tape» og byråkrati, skattespørsmål og regulatoriske forhold til egen sektor. Kina er et krevende marked hvor det er lett å gjøre feil.