The Japanese fashion market: Trends and market opportunities
Japan has a well-established fashion culture and quality-conscious consumers. This presents significant opportunities for international brands. At the same time, the market requires a carefully considered approach to positioning and local relationships.
Update from the Japanese fashion market
Join Rico Iriyama and Jordan Kaneshige, EVPs at Ode Tokyo and specialists in brand strategy, PR and sales, for an update from Tokyo on the Japanese fashion market.
Trends, consumers and market opportunities
The webinar will explore consumer behaviour, retail trends and the commercial and cultural factors that influence demand. It will also highlight opportunities and challenges for international brands.
Part of our export initiative
This webinar is part of our export initiative for manufacturing & design
The webinar will be held in English.
- Rico IriyamaNarrative Director, Ode Tokyo
- Jordan KaneshigeExecutive Director, Ode Tokyo
- Elin Kathrine SaunesCEO, Norwegian Fashion Hub
- Liv Inger TønjumProsjektansvarlig eksportsatsing mote & livsstil, Innovasjon Norge
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