SIAL 2026 Paris
SIAL is held every other year and is the world’s largest trade fair for food and food innovation. It is a key meeting place for international suppliers and grocery retailers. Join us as an exhibitor at the Norwegian pavilion and showcase the best of Norwegian seafood! The Norwegian pavilion will be entirely dedicated to seafood, creating a clear, unified profile and making it easier to attract relevant buyers and business partners.
Programme elements
SIAL is one of the world’s leading food industry events, bringing the entire value chain together in one place. The trade fair offers a unique opportunity to boost exports and establish strategic partnerships. It is the only food trade fair attended by all the major French grocery chains, including E.Leclerc, Intermarché, Système U, Carrefour, Lidl, Auchan, Aldi, Monoprix, Cora and Grand Frais. This makes SIAL an exceptional gateway to the French market.
Key figures
- More than 310,000 industry participants
- More than 130 countries represented
- 7,500 exhibitors
- 650 startups
Why exhibit at SIAL?
- Maximise your international visibility among key decision-makers in retail and the food industry, as well as major importers actively seeking premium seafood.
- A shared profile creates strong synergies. When Vaag Seafoods won an award in 2024, it attracted more attention and visitors to the entire pavilion – benefiting all exhibitors.
- Direct access to valuable networking opportunities with global buyers.
About the Pavilion
We have secured a location for the Norwegian pavilion in the seafood hall. Bringing all Norwegian seafood businesses together in one pavilion makes it easier to benefit from each other's presence and attract relevant buyers and business partners. As a pavilion participant, you will meet key buyers from France and the rest of Europe, as well as from markets in Asia, the Middle East and the Americas.
Support schemes
Companies with fewer than 250 employees may be eligible for a grant from Innovation Norway. Get in touch for more information about funding schemes and the application process.
Eligibility to participate
To be eligible to participate, your company must acknowledge and meet our requirements for responsible business conduct and ESG (Environmental, Social and Governance). Participants must operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises. This includes conducting business responsibly, respecting human rights, providing decent working conditions, protecting the environment and preventing corruption. Participants must carry out their own due diligence assessments (risk assessments) to avoid harm and manage potential risks through appropriate internal control systems and guidelines. If serious breaches of these requirements are identified, we may terminate the agreement with immediate effect.
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