Trade Mission: Fashion & Lifestyle in Germany

Entering the German market requires careful preparation to find the right sales channels and local business partners. Consumers are often urban, well-educated and affluent, but discerning. They value design and quality over logos and hype, and are willing to pay a premium if the product’s materials, craftsmanship, functionality and lifespan justify the price.

We are planning a market visit for fashion and lifestyle brands looking to understand and assess opportunities in Germany. Participants will gain first-hand insights into two of Germany’s key cities for premium brands.

We will design the programme to give you a practical understanding of the German market, covering key industry dynamics, consumer trends, retail and distribution channels, and potential routes to market. We will tailor the programme to participants, with a retail tour focused on the brands represented in the delegation, meetings with industry experts and partners in the ecosystem, and networking events.

• Gain a deeper understanding of the German market.
• Explore opportunities in retail, wholesale, distribution and partnerships.
• Understand market positioning and considerations for market entry.
• Build relationships with key industry players.
• Assess Germany’s suitability as a market for future expansion.

The trade mission is for Norwegian fashion and lifestyle brands considering Germany as a new market. It is relevant if you are responsible for sales, exports or international growth and want to gain insights to develop your sales strategy and market positioning.

Participation is subject to application, and we need a minimum number of participants for the programme to go ahead.
You can now register your company's interest.

📅 Date: 15–19 March 2027

📍 Location: Germany

⏳ Deadline to express your interest: 4 December 2026

💰 Price: NOK 20,000 (SMEs) excl. VAT, NOK 8,000 (others) (Travel costs are additional.)

The market visit will be conducted in English, and we will contact everyone who registers their interest by 5 December 2026.

Eligibility for participation
To qualify for participation, your company must acknowledge and meet our requirements for responsible business conduct and ESG (environmental, social and governance). You must conduct your business in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises. This includes operating responsibly, respecting human rights, ensuring decent working conditions, protecting the environment and preventing corruption. You must carry out your own due diligence (risk assessments) to avoid harm and manage potential risks through appropriate internal control systems and policies. If we identify serious breaches of these requirements, we may terminate the agreement with immediate effect.

What else you get

When you take part in a Trade Mission, you have the opportunity to promote your business on BusinessNorway.com – Norway’s international portal connecting international companies with Norwegian suppliers.

As a Trade Mission participant, you create a company page on BusinessNorway.com, featuring a profile article in English. You also get a dedicated ‘solution’ page where you can showcase selected solutions. This helps you reach potential customers, partners and investors faster, while increasing your online visibility in key markets.