Trade Mission: Positioning Norwegian digital health in Germany

Germany is Europe's largest healthcare market and one of the countries making the fastest progress in digital health transformation. With strong political support, increasing digitalisation in hospitals and growing use of digital therapeutics and health IT solutions, the German market offers significant opportunities for Norwegian companies ready to scale internationally.

We now invite Norwegian digital health companies to register their interest in joining a structured trade delegation to Germany in autumn 2026.

• One of Europe's largest healthcare markets
• Strong and growing demand for digital health solutions
• Rapid developments in digitalisation, reimbursement schemes and regulatory frameworks

• Digital health
• Health IT
• Selected hardware-based healthcare solutions

🗓 Date: 20–22 October 2026
📍 Location: Germany
⏳ Registration deadline: 9 October
💰 Price: NOK 25,000 excluding VAT per company (+ NOK 5,000 per additional participant, maximum 3 per company). Travel and accommodation costs are not included.

The programme is designed as a step-by-step market entry journey, combining preparation, insight, visibility and direct dialogue with key German stakeholders (ministries, health insurance providers, public authorities and other key decision-makers).

A tailored programme of webinars and advisory sessions will prepare you for the German market and the trade delegation in autumn 2026.
The programme includes:

• Market characteristics and ecosystem overview
• Regulatory and reimbursement pathways (including DiGA)
• German culture and business practices

Our goal is to ensure that companies enter the German market well prepared, strategically positioned and aligned with market expectations.

The trade delegation to Germany will take place in autumn 2026.
Key elements:

• Pre-arranged meetings with relevant stakeholders
• Exposure to the ecosystem
• Visibility among hospitals, decision-makers and industry stakeholders

The programme will also include:

• Curated matchmaking meetings
• Visits to hospitals and innovation hubs
• Workshops with local opinion leaders and business partners

Participating companies gain:

• Direct access to decision-makers in one of Europe's key healthcare markets
• Curated meetings tailored to your company's profile and ambitions
• In-depth insight into regulatory, reimbursement and procurement systems
• Greater visibility through a coordinated Norwegian presence
• Strategic positioning for long-term market entry

This is not a one-off trade fair visit, but a focused, practical route into the German market – with preparation, an on-the-ground presence and follow-up.

We are now inviting expressions of interest from Norwegian digital health companies that:

• Considering expansion into Germany
• Looking for structured support and curated market access
• Are ready to invest time and resources in a strategic market entry process

Eligibility to participate
To be eligible to participate, your company must acknowledge and meet our requirements for responsible business conduct and ESG (Environmental, Social and Governance). You must operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises. This means conducting business responsibly, respecting human rights, providing decent working conditions, protecting the environment and preventing corruption. You must carry out your own due diligence assessments (risk assessments) to avoid harm and manage potential risks through appropriate internal control systems and guidelines. If we identify serious breaches of these requirements, we may terminate the agreement with immediate effect.

The market visit will be conducted in English, and we will contact everyone who registers their interest.

When you take part in a Trade Mission, you have a unique opportunity to promote your company on BusinessNorway.com – Norway's international portal connecting international companies with Norwegian suppliers.

When you take part in a Trade Mission, you create a company page on BusinessNorway.com featuring an English-language profile of your company, as well as a dedicated 'solution' page where you can showcase selected solutions. This gives you faster access to potential customers, partners and investors while increasing your digital visibility in key markets.