Explore opportunities for your brand in Germany
Is your company considering Germany as a potential market? Join this webinar focusing on the opportunities, the retail landscape and the various market entry routes relevant to Norwegian fashion & lifestyle brands.
Germany is a large and diverse market, but finding the right sales channels and local business partners requires careful preparation. In this webinar, German industry representatives will share their perspectives, and Holzweiler will share their experiences in the market. We will be joined by Zalando, Bernd Schürmann and Andreas Holzweiler.
What will you learn?
During the webinar, we’ll take a closer look at:
• The German fashion and lifestyle market, and what retailers and customers are looking for
• E-commerce opportunities and how brands can approach working with a platform like Zalando
• The German wholesale market and how sales agents and agencies work with brands and retailers
• What a sales agency looks for when considering taking on a new brand
• How Holzweiler entered the German market, including preparations, challenges and lessons learnt along the way
• Cultural differences and how they affect the way brands do business in Germany
• What you should consider when choosing sales channels and business partners for your brand
Who will you hear from?
Sebastian Becker from Zalando will share his perspective on the German market and opportunities for brands in e-commerce.
Bernd Schürmann, founder of the sales agency Bernd Schürmann agency, will share his perspective on the German wholesale market, working with local retailers and what brands should consider when looking for a sales partner.
Andreas Holzweiler from the Norwegian fashion brand Holzweiler will share the brand’s experience of entering the German market, including challenges and lessons learnt along the way. With both a Norwegian and German background, Andreas will also share his perspective on cultural differences and how these can influence the way brands do business in Germany.
Who is this webinar for?
This webinar is for Norwegian fashion and lifestyle brands considering Germany as a new market or looking to expand their existing presence. It is relevant for entrepreneurs and those responsible for sales, exports and international growth who want a clearer understanding of the opportunities and what to consider before taking the next step.
You will also have the opportunity to ask the speakers questions.
Sign up for the webinar to learn more about the opportunities for your brand in Germany
The webinar will be held in English.
- Gunnhild BrummDepartment Manager at Innovation Norway's German Office
- Elin Kathrine SaunesCEO, Norwegian Fashion Hub
- Christian LindrupCEO & Founder
- Bernd SchürmannFounder, Bernd Schürmann Agency
- Andreas HolzweilerFounder, Holzweiler
- Liv Inger TønjumProsjektansvarlig eksportsatsing mote & livsstil, Innovasjon Norge
- Sebastian BeckerGeneral Manager Nordics, Zalando
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