Growth and capital programme for fashion and lifestyle companies

Is your brand ready for the next phase of scaling? Do you need to strengthen your growth strategy with a clearer focus to seize international opportunities? Apply now to take part in a unique scaling programme for brands with ambitions for significant further growth.
What do you get?
We have designed this programme for companies that have established their place in the market, built a strong foundation and now face the challenge of taking a structured approach to scaling up their organisation and sales and accessing suitable capital.
Our three-month programme combines three intensive, focused full-day workshops with individual mentoring. You will meet international experts who will help you identify specific improvements to build a more resilient and scalable business.
During the programme, we work with you to assess your company’s current position, identify the key drivers of growth and establish a clear, milestone-based plan for further development. You will gain insights into how to sharpen your brand, strengthen your organisation, improve operational execution and maintain control as complexity increases. Our aim is to equip your company for its next phase of growth and help you secure any capital you may need to scale up further. The programme will give you a clearer understanding of the investor landscape, capital strategy, ownership structure and what investors look for when assessing scaleups, along with a more structured approach to these areas.
Who should apply?
The programme is designed for 6 Norwegian fashion and lifestyle brands with an established market presence, revenue and employees, ready to scale up. If you have ambitious growth plans and would like guidance from experienced mentors and industry experts, we encourage you to apply.
Participation is by application to ensure the programme is relevant and effective. We will tailor the content and choice of mentors to participants’ needs.
Timeline
- Application deadline: 30 November 2026
- Notification of participation on 4 December 2026
The programme combines three group sessions with 1:1 advisory to support your learning and deliver tangible results. The group sessions take place at our offices in Oslo on the following dates:
- Session 1: From an established brand to a scalable business – 9 December
- Session 2: Control and structure during growth - 13 January
- Session 3: Capital strategy and framework conditions - 18 February
Costs
- A participation fee applies
- It is also important to allow for the time you will need to commit to the project
- Liv Inger TønjumProsjektansvarlig eksportsatsing mote & livsstil, Innovasjon Norge
- Elin Kathrine SaunesCEO, Norwegian Fashion Hub
- Alexander EskelandDaglig leder, Eskeland Ventures AS
- Kristianne PaascheSpesialrådgiver, Innovasjon Norge
Terms for our events:
Innovation Norway is responsible for the processing of your personal information. See our privacy statement.
Participant lists, including contact information, from Innovation Norway's events may be published, and/or distributed among the participants and co-hosts. If you have questions about this, contact the person responsible for the event before registration.
Innovation Norway does not tolerate discrimination, harassment and other forms of inappropriate behavior. Such behavior could lead to exclusion from the event, criminal liability and/or indemnity liability.
We do what we can to arrange an announced event, but cancellations may occur. Innovation Norway is not responsible for any costs/losses you or other registered may have due to a canceled event. Read our standard terms for events.
Contact
Event Organisers

