Workshop: International market development – November 2026
The path to international growth is about understanding the needs and circumstances of your new and potential customers, the competitors you will face, and the regulations and trends that apply in the market. It is about understanding trade rules, business culture and how your company manages risk. But most of all, it is about determining whether investing will be worthwhile and what it will take to succeed.
Practical information
The workshop consists of four online sessions lasting 3–4 hours each:
All sessions take place from 09:00 to 12:30.
Dates: 20 and 27 November, and 4 and 11 December.
Who is this relevant for?
Well-established companies with strong turnover and access to capital that are actively pursuing or seeking international growth and market entry within the next six to 12 months.
We will prioritise established companies with existing sales or turnover that are planning or working to enter new international markets. We will also consider companies that can be categorised as 'born globals', meaning companies scaling rapidly internationally with the financial resources to do so.
Each company must be represented by at least two people who play a key role in taking the business global.
The workshop is free, but requires active participation.
Through the sessions, you will learn methods to:
- identify factors that could affect your business model in a new market
- test which markets may be relevant for your solution
- develop your business model, including in new markets
- understand your critical success factors for succeeding internationally
- develop a plan for the next steps towards market launch
Our internationalisation advisors facilitate the sessions. Experts from our export centre, brand advisory team and offices around the world contribute throughout.
The workshop alternates between short presentations from Innovation Norway and time for independent work, with guidance from us both during and between sessions.
Registration and qualification:
We will assess the companies based on the criteria above. We will select 5–10 companies to participate.
Register your company’s interest using the registration form.
This workshop is part of a series that runs regularly. View all workshops.
- Ingrid Sara Grimstad AmundsgaardSeniorrådgiver, Innovasjon Norge Møre og Romsdal
- Kerstin SchmidtInternationalisation Advisor at Innovation Norway
- Øivind BartvikEksportrådgiver, Innovasjon Norges Eksportsenter
- Felipe Aguilera-BørresenSeniorrådgiver IPR, Innovasjon Norge
- Malin ThorngrenEksportjurist, Innovasjon Norges Eksportsenter
- Mariann Markseth OmholtEksportrådgiver, Innovasjon Norges Eksportsenter
- Runar HaugenLeder for Nasjonalt eksportinitiativ for vareproduksjon og design
- Eirik HenriksenInternasjonaliseringsrådgiver
- Martin OlsenSeniorrådgiver
- 09:00 - 12:30Første samlingAmbisjoner og motivasjon for vekst • Lean markedsutvikling • Valg av marked og bli kjent med markedet
- 09:00 - 12:30Andre samlingTeste marked: • Kundesegmentering • Målgruppe • Kundeinnsikt
- 09:00 - 12:30Tredje samlingOperasjonell- og vekstfase: • Pitch-trening • IPR-strategi • Eksportrisiko og inngangsstrategier
- 09:00 - 12:30Fjerde samlingOperasjonell- og vekstfase: • Finansiering av vekst • Strategisk posisjonering og merkevarebygging • Bistand til internasjonal vekst
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