Workshop: International market development – November 2026
The path to international growth is about understanding the needs and circumstances of your new and potential customers, the competitors you will face, and the regulations and trends shaping the market. It is about understanding trade rules, business culture and how your business manages risk. But above all, it is about determining whether the investment will pay off and what it will take to succeed.
Practical information
The workshop consists of four online sessions lasting 3–4 hours each:
All sessions run from 09:00 to 12:30.
Dates: 20 and 27 November, 4 and 11 December.
Who is this relevant for?
Well-established companies with strong turnover and access to capital that are actively pursuing or seeking international growth and market entry within the next six to 12 months.
We will prioritise established companies with existing sales or turnover that are planning or working to enter new international markets. We will also consider 'born globals' – companies scaling up rapidly internationally with the financial resources to support this growth.
Your company must participate with at least two people who play a key role in taking your business into international markets.
The workshop is free, but requires time and effort on your part.
During the sessions, you will learn methods to:
- identify factors that could affect your business model in a new market
- test which markets could be suitable for your solution
- develop your business model, including in new markets
- understand your critical success factors for succeeding internationally
- develop a plan for the next steps towards market entry
Our internationalisation advisors facilitate the sessions, with input from experts at our export centre, brand advisory team and offices around the world.
The workshop alternates between short presentations from us and time for independent work. We provide guidance both during and between sessions.
Registration and eligibility:
We assess companies against the criteria above. We will select 5–10 companies to participate.
Register your company’s interest using the registration form.
This workshop is part of a series that runs regularly. Here you can find all workshops.
- Ingrid Sara Grimstad AmundsgaardSeniorrådgiver, Innovasjon Norge Møre og Romsdal
- Kerstin SchmidtInternationalisation Advisor at Innovation Norway
- Øivind BartvikEksportrådgiver, Innovasjon Norges Eksportsenter
- Felipe Aguilera-BørresenSeniorrådgiver IPR, Innovasjon Norge
- Malin ThorngrenEksportjurist, Innovasjon Norges Eksportsenter
- Mariann Markseth OmholtEksportrådgiver, Innovasjon Norges Eksportsenter
- Runar HaugenLeder for Nasjonalt eksportinitiativ for vareproduksjon og design
- Eirik HenriksenInternasjonaliseringsrådgiver
- Martin OlsenSeniorrådgiver
- 09:00 - 12:30Første samlingAmbisjoner og motivasjon for vekst • Lean markedsutvikling • Valg av marked og bli kjent med markedet
- 09:00 - 12:30Andre samlingTeste marked: • Kundesegmentering • Målgruppe • Kundeinnsikt
- 09:00 - 12:30Tredje samlingOperasjonell- og vekstfase: • Pitch-trening • IPR-strategi • Eksportrisiko og inngangsstrategier
- 09:00 - 12:30Fjerde samlingOperasjonell- og vekstfase: • Finansiering av vekst • Strategisk posisjonering og merkevarebygging • Bistand til internasjonal vekst
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