Storby med digital projisering av verdenskartet over seg som symboliserer internasjonal vekst
© MarsYu

The path to international growth is about understanding the needs and circumstances of your new and potential customers, the competitors you will face, and the regulations and trends that apply in the market. It is about understanding trade rules, business culture and how your company manages risk. But most of all, it is about determining whether investing will pay off and what it will take to succeed.

DescriptionSpeakersProgramme

Practical information

The workshop consists of four online sessions lasting 3–4 hours each:
All sessions take place from 09:00 to 12:30.
Dates: 23 and 30 October, and 6 and 13 November.

Who is this relevant for?

Well-established companies with strong revenue and access to capital that are actively pursuing or seeking international growth and market entry within the next six to 12 months.

We will prioritise established companies with existing sales or revenue that are planning or working to enter new international markets. We will also consider companies that can be categorised as 'born globals', meaning companies with the financial resources to scale up rapidly internationally.

Each company must be represented by at least two people who play a key role in taking the business global.

The workshop is free, but requires your active participation.

Through the sessions, you will learn methods to:

  • identify factors that could affect your business model in a new market
  • test which markets may be relevant for your solution
  • develop your business model, including in new markets
  • understand your critical success factors for succeeding internationally
  • develop a plan for the next steps towards market launch

Our internationalisation advisors facilitate the sessions, with input from experts at our export centre, brand advisory team and offices around the world.

The workshop alternates between short presentations from Innovation Norway and time for independent work, with guidance from us both during and between sessions.

Registration and qualification:

We will assess the companies based on the criteria above. Five to ten companies will be selected to participate.

Register your company's interest using the registration form.

This workshop is part of a series that runs regularly. View all workshops.

  • Solveig Henriksen-Sharp
    Internasjonaliseringsrådgiver
  • Jumang Kang
    Internasjonaliseringsrådgiver, Innovasjon Norge Innlandet
  • Tommy Odinsen
    Avdelingsleder, Innovasjon Norge Vestfold og Telemark
  • Øivind Bartvik
    Eksportrådgiver, Innovasjon Norges Eksportsenter
  • Felipe Aguilera-Børresen
    Seniorrådgiver IPR, Innovasjon Norge
  • Malin Thorngren
    Eksportjurist, Innovasjon Norges Eksportsenter
  • Mariann Markseth Omholt
    Eksportrådgiver, Innovasjon Norges Eksportsenter
  • Runar Haugen
    Leder for Nasjonalt eksportinitiativ for vareproduksjon og design
  • Eirik Henriksen
    Internasjonaliseringsrådgiver
  • 09:00 - 12:30
    Første samling
    Ambisjoner og motivasjon for vekst • Lean markedsutvikling • Valg av marked og bli kjent med markedet
  • 09:00 - 12:30
    Andre samling
    Teste marked: • Kundesegmentering • Målgruppe • Kundeinnsikt
  • 09:00 - 12:30
    Tredje samling
    Operasjonell- og vekstfase: • Pitch-trening • IPR-strategi • Eksportrisiko og inngangsstrategier
  • 09:00 - 12:30
    Fjerde samling
    Operasjonell- og vekstfase: • Finansiering av vekst • Strategisk posisjonering og merkevarebygging • Bistand til internasjonal vekst

Terms for our events:

Innovation Norway is responsible for the processing of your personal information. See our privacy statement.

Participant lists, including contact information, from Innovation Norway's events may be published, and/or distributed among the participants and co-hosts. If you have questions about this, contact the person responsible for the event before registration.

Innovation Norway does not tolerate discrimination, harassment and other forms of inappropriate behavior. Such behavior could lead to exclusion from the event, criminal liability and/or indemnity liability.

We do what we can to arrange an announced event, but cancellations may occur. Innovation Norway is not responsible for any costs/losses you or other registered may have due to a canceled event. Read our standard terms for events.


Contact

Martin Olsen

Event Organisers

INNOVASJON NORGE