Workshop: International market development – October 2026
Veien til internasjonal vekst handler om å forstå behovene og forutsetningene til deres nye og potensielle kunder, hva slags konkurrenter dere må forholde dere til, og hvilke reguleringer og trender som gjelder i markedet. Det handler om å forstå handelsregler, forretningskultur og hvordan deres bedrift håndterer risiko. Men mest av alt handler det om å finne ut om det vil lønne seg å satse, og hva som skal til for å lykkes.
Practical information
The workshop consists of four online sessions lasting 3–4 hours each:
All sessions run from 09:00 to 12:30.
Dates: 23 and 30 October, and 6 and 13 November.
Who is this relevant for?
We prioritise well-established companies with strong turnover and access to capital that are actively pursuing international growth and market entry within the next six to 12 months.
We will give priority to established companies with existing sales or turnover that are planning or working to enter new international markets. We will also consider companies that can be categorised as 'born globals' – companies with the financial resources to scale rapidly internationally.
Each company must send at least two people who play a key role in taking the business into international markets.
The workshop is free, but requires your active participation.
Through the sessions, you will learn methods to:
- identify factors that could affect your business model in a new market
- test which markets could be relevant for your solution
- develop your business model, including in new markets
- understand the critical success factors you need to succeed internationally
- develop a plan for the next steps towards market launch
Our internationalisation advisers facilitate the sessions, with experts from our export centre, brand advisory team and offices around the world contributing along the way.
The workshop combines short presentations from us with time for you to work independently, guided by our advisers both during and between sessions.
Registration and eligibility:
We will assess the companies based on the criteria above. We will select 5–10 companies to take part.
Register your company's interest using the registration form.
This workshop is part of a series that runs regularly. See all workshops here.
- Solveig Henriksen-SharpInternasjonaliseringsrådgiver
- Jumang KangInternasjonaliseringsrådgiver, Innovasjon Norge Innlandet
- Tommy OdinsenAvdelingsleder, Innovasjon Norge Vestfold og Telemark
- Øivind BartvikEksportrådgiver, Innovasjon Norges Eksportsenter
- Felipe Aguilera-BørresenSeniorrådgiver IPR, Innovasjon Norge
- Malin ThorngrenEksportjurist, Innovasjon Norges Eksportsenter
- Mariann Markseth OmholtEksportrådgiver, Innovasjon Norges Eksportsenter
- Runar HaugenLeder for Nasjonalt eksportinitiativ for vareproduksjon og design
- Eirik HenriksenInternasjonaliseringsrådgiver
- 09:00 - 12:30Første samlingAmbisjoner og motivasjon for vekst • Lean markedsutvikling • Valg av marked og bli kjent med markedet
- 09:00 - 12:30Andre samlingTeste marked: • Kundesegmentering • Målgruppe • Kundeinnsikt
- 09:00 - 12:30Tredje samlingOperasjonell- og vekstfase: • Pitch-trening • IPR-strategi • Eksportrisiko og inngangsstrategier
- 09:00 - 12:30Fjerde samlingOperasjonell- og vekstfase: • Finansiering av vekst • Strategisk posisjonering og merkevarebygging • Bistand til internasjonal vekst
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