Exporting digital products and services

Exports of digital products and services, such as Software-as-a-Service (SaaS), are a growing sector that enables Norwegian companies to reach global markets without physical deliveries. By understanding and complying with relevant international trade rules, you can ensure a smooth and legally compliant export process for your digital products and services.
Cloud Computing, Data Center, Server Rack, Connection In Neural Network, Technology - stock photo
© Gettyimage/ Just_Super

When expanding internationally, you need to understand and comply with legal and regulatory requirements. These range from licensing requirements and export control regulations to data protection and tax laws. Before selling digital products and services, check whether your target market has laws that discriminate against or otherwise restrict foreign service providers. You also need to identify the requirements you must meet to sell services there. With the right approach, your business can benefit from the many opportunities offered by digital exports and build a strong presence across borders.

Export controls and licensing requirements

Some digital products may be subject to export control regulations. Before selling your product internationally, check whether you need an export licence. This helps your company comply with national security requirements and avoid legal issues. Some digital products may also require specific licences before you can sell them in certain markets. This applies particularly to software containing encryption technology or other sensitive technology.

Intellectual property rights

Protecting your company's intellectual assets and property rights, including patents, trademarks and copyright, is essential to prevent unauthorised use of distinctive signs and solutions. You should also secure ownership of intellectual works such as publications and software/source code. Our experienced IP advisors can help you map your intellectual assets, identify potential risks and develop effective IP strategies that protect your company in international markets.

Data security and privacy

Data security is critical for digital services. Businesses need robust security measures to protect customer data from cyberattacks and data breaches. This includes using encryption, carrying out regular security updates and training employees in data security best practices. Businesses must also be transparent about how they collect, store and use data, and ensure that customers have control over their own information. In Europe, businesses must comply with the GDPR, which sets strict requirements for processing personal data. Failure to comply can result in substantial fines and reputational damage.

Taxes and duties

International trade in digital products can be complicated by different tax rules. You need to be aware of value added tax (VAT) and other taxes that may apply in the countries where you operate. This may involve registering for VAT in several countries and invoicing customers correctly. A clear understanding of the tax rules can help you avoid unexpected costs and legal issues.


Published 29 Jan 2025Last updated 7 Feb 2025
This page is translated with the assistance of AI