Legal issues

Setting up and running an international online store involves several legal considerations. Before you start selling, you need to identify the legal requirements that apply in your target market.

Setting up and running an online store internationally raises a number of legal issues. Before you start selling products or services, you need to clarify the legal requirements your business must meet as an e-commerce operator in the market concerned. In particular, make sure you research the following in advance:

  • Can you legally sell the product online in the specified market?
  • Local establishment or registration requirements
  • Adapting the product to local regulations
  • Specific consumer rights requirements in the country
  • Handling of personal data
  • Local rules on marketing and intellectual property rights
Published 3 Dec 2018Last updated 11 Feb 2025
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