Perceptions of Norway 2025

On social media, the number of posts about Norway rose by 24% in 2025. The Nobel Peace Prize, the World Ski Championships and the World Handball Championship attracted considerable attention. The royal family also received extensive coverage, while Princess Ingrid Alexandra's start at university in Australia had a positive impact on Norway's international profile.

Perhaps most importantly, Norway's brand has never been stronger. We have climbed the reputation rankings and now hold a solid 11th place out of 50 countries. One conclusion is that Norway is still not very well known, but is very well liked.

The Perception of Norway 2025 is a report analysing Norway's international reputation, focusing on the country's visibility in international media, global perceptions and competitiveness. It explores how Norway is perceived in areas such as governance, sustainability, innovation and tourism.

We developed the report to provide insights for Norwegian companies seeking to leverage Norway's strong national brand in international markets.

Read how you can use Norway as a brand to increase your international growth opportunities. Fill in the form below and we will email you the full report.