How to succeed in new markets

Taking the leap into new markets can open up huge opportunities for your business. At the same time, we know you may have many questions: Where should I start? How do I reach the right audience? And who should I talk to?
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© Lars Rolland

We work with many companies that are ready to grow internationally but want a trusted partner to support them along the way. With the right expertise and network, you can make smarter decisions and focus your time where it will have the greatest impact.

Through our scaling programmes, you can refine your strategy, test it in the market and connect with people who can open doors to new opportunities.

Valuable connections for growth

For technology company Keenious, this was an important step in its international expansion. The company has developed an AI-powered search engine for academia and wanted to reach markets beyond Norway.

By taking part in the TEA scale-up programme in London, they gained practical insight into how to position themselves in a new market while building connections within the local ecosystem.

To menn som smiler
Founders Anders Rapp and Frode Opdahl from Tromsø are the duo behind Keenious, a name that combines the words 'keen' and 'curious'.
© Keenious

«One of the keys to success is communicating your value proposition effectively. The TEA programme has helped us greatly with this.»

— Anders Rapp, COO at Keenious

During the programme, Keenious worked to sharpen its message and clarify its target audience. They also met investors, business partners and mentors with experience in the specific markets they wanted to enter. For a growing company, meetings like these can be crucial in setting the right direction and maintaining momentum.

Finding out what actually works

Many participants find the combination of expert advice, practical experience and fresh perspectives particularly valuable. In our programmes, you work on your own challenges and gain insights from people who have been on similar journeys.

You start by clarifying your goals and direction at home before testing hypotheses and adjusting course. You can put your strategy into practice and make better-informed decisions before committing to major investments. At the same time, you build relationships and networks that make it easier to reach customers, partners and investors.

Together, this gives you a solid foundation for the next step. When your strategy, market and messaging are aligned, it is easier to scale.

Register your interest!

Whether you are at an early stage or have already begun expanding internationally, one of our scale-up programmes could be a valuable next step. Read more about the three programmes and register your interest in the one that best suits your business.

Published 11 Oct 2024Last updated 4 Aug 2026
This page is translated with the assistance of AI