Eight in ten would choose Norwegian products

'The Made in Norway mark of origin will strengthen the position of Norwegian products and solutions in international markets. This benefits Norwegian businesses, helps safeguard Norwegian jobs and is also good for consumers. When you see this mark, you can be confident that the product or solution was primarily developed or produced in Norway and meets Norwegian standards for responsibility and sustainability,' says Minister of Trade and Industry Cecilie Myrseth.

Made in Norway is a protected trademark for promoting products and services that meet defined requirements for Norwegian origin, quality and responsible business practices. Jan Christian Vestre, then Minister of Trade and Industry, launched the label in January 2024, and the first companies began using it in August last year.

We administer the scheme and are seeing strong interest in country-of-origin labelling among businesses and the general public. A survey conducted by Norstat on our behalf shows that Norwegian consumers care about the country of origin of goods and services.

'The survey shows that most people want to choose Norwegian goods and services, but find it difficult to know where a product comes from. The Made in Norway mark of origin will make it easier for consumers to make more informed choices,' says our CEO, Håkon Haugli.

The survey shows that three in five people consider the country of production important when deciding whether to buy goods or services. People feel they have become more aware of this, but many are unsure whether goods or services are of Norwegian origin. Only two in ten find it easy to determine whether a product or service is Norwegian.

The survey also shows that most people choose Norwegian products and services when the price and quality are the same. People are willing to pay for goods and services of Norwegian origin, although few say they are willing to pay much more.

Summary of the survey findings:

• 3 in 5 say the country of production matters when they consider buying goods or services
• 2 in 3 say they have become more aware of where a product or service is produced
• More than 8 in 10 would choose a product or service of Norwegian origin over a foreign one, given the same price and quality
• Around half are willing to pay a little more for a product or service with verified Norwegian origin
• 4 in 10 find it difficult to be sure whether a product or service is of Norwegian origin, while 2 in 10 find it easy

The survey was conducted by Perceptor/Norstat on our behalf between 17 and 25 June 2025, with 1,048 respondents.