International market development

Companies pursuing international growth and planning to enter new markets within the next six to twelve months.
All companies must be represented by at least two people who play a key role in taking the company into international markets.
You will learn to:
- identify factors that may affect your company's business model in a new market
- understand trends, regulations, trade rules, business culture and risk management, and test which markets could be suitable for your company's solution
- understand the needs and circumstances of your new and potential customers, and identify the competitors you need to consider
- develop your own business model, including in new markets
- understand the critical success factors you need to succeed internationally
- develop a plan for the next steps towards market launch
The international market development workshop consists of four online sessions lasting 3–4 hours each, with new workshops starting almost every month.
The workshop alternates between short presentations from us and time for you to work independently, with our guidance both during and between sessions.
Our internationalisation advisers facilitate the sessions. Our export experts, brand advisory team and advisers at our offices around the world contribute throughout.
We prioritise companies with existing sales or revenue that are planning or working to enter new international markets. We also consider newly established companies that are ready to scale internationally.
We select five to ten companies to take part in each workshop.