OIW 2025: How to Rethink Marketing for Tech Products
About the talk
Sharing her personal stories as a venture capitalist and former product and marketing leader at Microsoft and Netscape, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing.
A panel with representatives of Norwegian tech startups and the Norwegian startup ecosystem will share their views and experiences and discuss with Martina.
About the speaker
Martina Lauchengco, Partner at Costanoa Ventures, a Silicon Valley/San Francisco-based early stage, venture capital firm. Martina works hands-on with entrepreneurs in the Costanoa portfolio to help them craft smart marketing strategy, messaging, and accelerate their go-to -market success.
She is also a marketing lecturer at UC Berkeley and holds an B.A and M.A. from Stanford, and the the author of Loved: How to rethink marketing for tech products a #1 New Release on Amazon.