OIW 2025: How to Rethink Marketing for Tech Products

Great tech products don’t always win. They get beaten by great product marketing. In her keynote, Silicon Valley based VC Martina Lauchengco will share the fundamentals of best-in-class tech product marketing for product teams, marketers and founders and discuss with Norwegian tech startups.

21 Oct 2025

09:30 - 11:30

Oslo

Grev Wedels Plass 9

Helen Gjester

Deadline: 21 Oct 2025

About the talk

Martina will distill decades of lessons gleaned from working with hundreds of companies, including some Norwegian tech startups. She will share personal stories from her time as a former product and marketing leader at Microsoft and Netscape, and when she was an advisor to Silicon Valley startups and UC Berkeley engineering graduate school lecture

A panel with representatives of Norwegian tech startups and the Norwegian startup ecosystem will share their views and experiences and discuss with Martina.

Martina Lauchengco

Martina Lauchengco is Partner at Costanoa Ventures, a Silicon Valley based, early stage, venture capital firm. She is also a marketing lecturer at UC Berkeley, and the author of LOVED, how to rethink marketing of tech products -- a #1 New Release on Amazon.

Martina works hands-on with entrepreneurs in the Costanoa portfolio to help them craft smart marketing strategy, messaging, and accelerate their go-to-market success.

Martina holds an B.A and M.A. from Stanford.

Visit her LinkedIn-profile here