Trade Mission for Norwegian fashion and lifestyle to Canada

We invite you to join a programme designed to explore and assess the opportunities for your brand in Canada.

Participating companies gain first-hand insight into two of the country’s key fashion and lifestyle hubs: Toronto and Montréal.

The programme is designed to give participants a practical and relevant understanding of the Canadian market, including industry dynamics, consumer trends, retail, distribution channels and potential routes to market.

Participants will have the opportunity to meet relevant industry leaders across the value chain through company visits, networking events and partnership discussions.

The programme also includes guided store visits tailored to the brands in the delegation, meetings with industry experts and ecosystem partners, and informal networking events with local leaders in the fashion and outdoor sectors.

• Gain deeper insight into the Canadian market for fashion, sports and lifestyle.
• Explore opportunities in retail, wholesale, distribution and partnerships.
• Understand market positioning and key considerations for market entry.
• Build relevant relationships with industry stakeholders and potential business partners.
• Assess whether Canada is a suitable market for further international growth.

22 November
Arrival in Toronto

23–24 November
Programme in Toronto featuring store visits, meetings with relevant stakeholders, market insights and networking with local fashion and sports industry representatives.

25 November
Travel from Toronto to Montréal

26–27 November
Programme in Montréal including store visits, meetings with industry organisations and ecosystem partners, as well as networking with local fashion and sports stakeholders.

28 November
Departure from Montréal to Norway

📅 Date: 22–29 November 2026

📍 Location: Canada

⏳ Registration deadline: 30 September 2026

💰 Price: NOK 20,000 excluding VAT. Travel expenses are additional.

Places are limited.

The market visit will be conducted in English, and all companies offered a place will receive confirmation of their participation by 8 October.

Eligibility for participation
To be eligible to participate, your company must acknowledge and meet our requirements for responsible business conduct and ESG (Environmental, Social and Governance). You must conduct your business in line with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises. This includes operating responsibly, respecting human rights, providing decent working conditions, protecting the environment and preventing corruption. You must carry out your own due diligence assessments (risk assessments) to avoid harm and manage potential risks through appropriate internal control systems and guidelines. If we identify serious breaches of these requirements, we may terminate the agreement with immediate effect.

You also get

When you take part in a Trade Mission, you have a unique opportunity to promote your company on BusinessNorway.com – Norway's international portal connecting foreign companies with Norwegian suppliers.

As a Trade Mission participant, you can create a company page on BusinessNorway.com, featuring an English-language profile article about your company. You will also have a dedicated ‘solution’ page where you can showcase selected solutions. This gives you faster access to potential customers, partners and investors, while increasing your digital visibility in key markets.