Trade mission to Tokyo and Seoul for sports and outdoor brands

• Targeted meetings with relevant distributors, agents and retailers
• Access to relevant networks through local industry experts who open doors that would otherwise be beyond your reach
• Strategic guidance on positioning in each market, based on local insight and the experience of industry experts.
• Showroom, events and promotion for buyers, the press and the industry
• Combining sales and brand building

This gives you a structured process that delivers real progress and results!

More than distribution

This programme combines access to the right partners with activities such as:

• builds visibility in the market
• Creates demand
• Strengthens both new and existing partnerships

This Trade Mission is a platform for growth in the market.

Based on a similar programme for Norwegian fashion brands

• 25 curated meetings with retailers and buyers in Seoul
• Press event attended by 20 media outlets, resulting in 16 pieces of coverage in Seoul
• 160+ buyers, press and industry representatives attended the showroom in Tokyo

Commercial outcomes:

• Three companies secured an agent and orders in South Korea
• 3 companies appointed an agent and conducted trial sales in Japan
• All companies continued discussions with relevant partners

This shows that the programme delivers commercial results.

The programme is suitable for companies that:

• Have ambitions in Asia.
• Have the resources to follow up on and realise market opportunities
• Want tangible commercial results

The programme is also relevant for companies with experience in Asia that want to

• find new partners
• evaluate existing partnerships
• increase visibility and demand

South Korea – Seoul, 14–16 October (arrive in Seoul by 13 October).

• Retail tour and targeted meetings with potential business partners
• Showroom and product presentation
• Media and influencer event that builds visibility and market demand

Japan – Tokyo, 19–21 October (arrive in Tokyo by 18 October)

• Retail tour and targeted meetings with potential business partners
• Showroom and product presentation
• Media and influencer event that builds visibility and market demand

The programme is heavily subsidised through the 'Made in Norway' export initiative. If your company has ambitions in Japan and/or South Korea, we recommend joining now, as this is the initiative's final year. 

This is for you if you want to do more than explore the market – you want to position your business for success.

Apply now to be considered.

Limited number of places. We are bringing together a small group of companies to ensure high-quality meetings and follow-up. Participation is therefore by application.

We may adjust the programme based on the final mix of participating companies and their needs and goals.

📅 Date: 14–21 October 2026

📍 Location: Japan and South Korea

⏳ Registration deadline: 20 August 2026

💰 Price: NOK 18,000 excluding VAT per market, plus travel expenses. If you choose to participate in both markets, the total price is NOK 30,000, plus travel expenses.

Places are limited. We select companies based on relevance, maturity and export potential.

The market visit will be conducted in English, and we will contact everyone who registers their interest by 30 August.

Eligibility for participation
To be eligible to participate, your company must acknowledge and meet our requirements for responsible business conduct and ESG (Environmental, Social and Governance). You must operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises. This includes conducting business responsibly, respecting human rights, providing decent working conditions, protecting the environment and preventing corruption. You must carry out your own due diligence assessments (risk assessments) to avoid harm and manage potential risks through appropriate internal control systems and guidelines. If we identify serious breaches of these requirements, we may terminate the agreement with immediate effect.

You also get

When you take part in a Trade Mission, you have a unique opportunity to promote your company on BusinessNorway.com – Norway's international portal connecting overseas companies with Norwegian suppliers.

As a Trade Mission participant, you can create a company page on BusinessNorway.com featuring an English-language profile article about your company. You will also have a dedicated 'solution' page where you can showcase selected solutions. This gives you faster access to potential customers, partners and investors while increasing your digital visibility in key markets.