Made in Norway: trust that sells
International surveys show that Norway enjoys a high level of trust and a strong reputation for openness, accountability and integrity. The Made in Norway mark of origin builds on these values and can give your company a competitive edge in marketing, both at home and abroad.
«Made in Norway makes it easier for customers to associate us with quality, safety and responsible production. Being awarded the Made in Norway label sends a strong message to customers that they are investing in responsibility and sustainability.»
Benefits of Made in Norway
Frequently asked questions
Made in Norway has been developed for businesses across Norway. Companies that meet the criteria and register to use it are entitled to display the label.
To use the label, your company must meet basic responsible business requirements, and your product or solution must meet specific criteria. These vary across the food, manufacturing and consumer goods, services, and natural products sectors.
International surveys show that Norway enjoys a high level of trust and a strong reputation. The label reassures customers that your products and solutions meet clear requirements for origin, integrity and responsibility – values that matter increasingly in a global market.
By using the Made in Norway label, you highlight your product’s Norwegian origin and benefit from Norway’s strong reputation, both at home and internationally. This can give you a clear competitive advantage and help your business stand out in the market.
Registration only takes a few minutes, and within a couple of days you will find out whether you can use the label. You will also gain access to materials for use in marketing and communications.
Once your registration has been approved, we will invoice you for a registration fee. You will then pay an annual licence fee based on turnover. All licence revenue goes towards marketing initiatives.
Europe
- EU
- Iceland
- Norway
- United Kingdom
- Switzerland
- Russia
- Türkiye
- Ukraine
North America
- Canada
- USA
South America
- Chile
- Mexico
Asia
- Indonesia
- India
- Japan
- Kazakhstan
- China
- Malaysia
- Saudi Arabia
- Singapore
- South Korea
- Vietnam
Oceania
- Australia
- New Zealand
Africa
- Benin
- Burkina Faso
- Central African Republic
- Cameroon
- Egypt
- Comoros
- Republic of the Congo
- Côte d’Ivoire
- Gabon
- Guinea
- Guinea-Bissau
- Equatorial Guinea
- Mali
- Mauritania
- Niger
- Senegal
- South Africa
- Chad
- Togo
How to get started
Criteria for different product areas
Different products and solutions have different requirements for documenting their Norwegian origin. We have therefore developed the criteria in collaboration with Norwegian businesses to ensure they are rigorous yet achievable.
Please make sure your business meets the criteria for your product category before completing the registration.
Examples: Food, beverages, dietary supplements
- At least 80 per cent of the finished product's weight must be of Norwegian origin.
- A key part of the production process that gives the product its distinctive character must take place in Norway.
Examples: Chairs, tablets, sensor technology
- At least 60 per cent of the production and raw material costs must be of Norwegian origin.
- A key part of the production process that gives the product its distinctive character must take place in Norway.
Examples: Software, digital solutions
- At least 60 per cent of the costs of developing and delivering the service must originate in Norway.
Examples: wool, timber, unprocessed meat
- 100 per cent of the natural product must be grown, extracted or bred in Norway.
«The Made in Norway label gives us credibility and positions us as a trusted supplier of advanced technology in the global market. By showing that our products are developed and manufactured in Norway, we stand out from our competitors.»
Terms of use
To gain the right to use the Made in Norway label, your company must accept the licence terms and pay a registration and licence fee.
The registration fee is a one-off cost of NOK 15,000 and will be invoiced once your right to use the mark has been approved.
The licence fee is paid annually in arrears. We calculate it based on your total turnover over the past 12 months for the specific products and solutions that have been awarded the Made in Norway label. If you choose to use the label for selected products or in selected markets, we only include turnover from those products and markets in the calculation.
- Up to NOK 5 million: NOK 7,500 per year
- NOK 5–15 million: NOK 15,000 per year
- NOK 15–30 million: NOK 30,000 per year
- NOK 30–50 million: NOK 45,000 per year
- NOK 50–100 million: NOK 60,000 per year
- Over NOK 100 million: NOK 75,000 per year
Registration
It only takes a few minutes to register your company's products or solutions for the Made in Norway mark of origin.
In the next step, you will be asked to log in with BankID to access the form. The person completing the form must have an authorised role in Altinn linked to the company.
