Export initiative for Norway's fashion and lifestyle industry

The initiative will work with brands that can generate export growth by 2030. Each area of activity will be guided by the brand's export potential and level of maturity.

This public-private partnership will help Norwegian businesses position themselves internationally, generate export revenues and become more competitive in a challenging market. The work launched in 2025 will continue in 2026.

We are leading the implementation of the export initiative in close collaboration with Norwegian Fashion Hub and Oslo Runway. All activities are driven by the engagement and needs of the industry and its businesses.

The programmes provide market insights and tailored networking opportunities to help you develop your company's growth strategy and strengthen its strategic positioning.

Japan and South Korea are important but complex export markets, where brands need to develop a locally adapted go-to-market strategy that resonates with customers and the culture. The project builds on activities carried out in 2025.

• Delivered in collaboration with local project managers
• Update on the Korean market: 23 October – registration link coming soon
• Update on the Japanese market: October 2026
  

North America, including Canada, offers untapped market potential for many Norwegian brands. The market is looking for new international brands and offers favourable conditions and characteristics.

The Trade Mission includes activities before, during and after the visit, providing market insights, market visits and opportunities to build your network.

• Delivered in collaboration with the local project manager
• Trade Mission for Norwegian fashion and lifestyle in Canada – registration closed

Market mapping, strategy and relationship building with agents and distribution networks in Europe.

Trade Mission is a process that supports you before, during and after the mission, providing insight into European distribution and procurement channels, as well as network development.

• Delivered in collaboration with European experts
• Starts in October 2026
• Join our trade compliance seminar on the EU and UK on 29 October. Registration opens soon.
  A market visit to Germany is planned for January 2027.

The programmes provide knowledge, methods and tools for scaling internationally, as well as individual support to help you increase your international presence and distribution.

International growth requires significant resources, and returns are often not immediate. Scaling up requires investment in brand positioning, sales channels and inventory, and a capital strategy is an important part of a strong growth plan.

• Delivered in collaboration with experts and investment advisors
• The programme has three modules and a one-to-one mentoring service
• Starts in November 2026
• Application link coming soon

A digital presence is essential for increasing exports. The programme will challenge, develop and position the brands' digital reach.

• Delivered in partnership with Precis
• The programme consists of four modules delivered over eight months
• Applications are closed. The programme is under way.

The programme provides a structured and professional approach to international exports through wholesale, based on clear strategic choices and realistic commercial goals. You gain the tools for long-term international growth, focusing on the right markets and partners.

• Delivered in partnership with October Agency
• 3 group sessions and 50 hours of individual follow-up for each participating brand
• Applications are closed. The programme is under way.

Each initiative in the export programme will deliver outcomes that create value for the industry. We organise events throughout the year to share experiences and insights.

• Delivered in partnership with Norwegian Fashion Hub
• Information is shared through knowledge seminars and webinars
• 10 November: Webinar on market development in Germany (link coming soon)
• December: Webinar on market development in Denmark
• 9 December: Webinar on market development in China
• December: Webinar on market development in India
  

Promotion and network development for the Norwegian fashion industry.

Oslo Runway is an initiative that benefits the entire industry by generating interest and creating opportunities to talk about the Norwegian fashion industry. Its impact extends beyond the participants.

• Taking place from 31 August to 5 September 2026