Export initiative for the Norwegian fashion and lifestyle industry

The initiative will work with brands that can generate export impact by 2030. Each area of activity will be guided by the brand's export potential and level of maturity.

This public-private partnership will help Norwegian businesses position themselves internationally, generate export revenue and strengthen their competitiveness in a challenging market. The work launched in 2025 will continue in 2026.

We are leading the implementation of the export initiative in close collaboration with Norwegian Fashion Hub and Oslo Runway. All activities are driven by the engagement and needs of the industry and its businesses.

Our programmes give you market insights and tailored networking opportunities to help you develop your company's growth strategy and strengthen its strategic positioning.

Japan and South Korea are important but complex export markets where brands need to develop a locally adapted go-to-market strategy that resonates with customers and the local culture. The project builds on activities carried out in 2025.

• Delivered in collaboration with local project managers
• Starts in April 2026
• Application link coming soon

North America, including Canada, offers untapped market potential for many Norwegian brands. The market is looking for new international brands and offers favourable conditions and characteristics.

The Trade Mission includes a process before, during and after the visit, providing market insights, market visits and opportunities to build your network.

• Delivered in collaboration with a local project manager
• Market webinar and information about the Trade Mission will take place on 21 September

Market mapping, strategy and relationship building with agents and distribution networks in Europe.

The Trade Mission includes support before, during and after the event, giving you insight into European distribution and procurement channels and helping you build your network.

• Delivered in collaboration with European experts
• Starts in March 2026
• Application link coming soon

The programmes provide knowledge, methods and tools for scaling internationally, as well as individual support to help you expand your international presence and distribution.

A strong digital presence is essential for increasing exports. The programme will challenge and develop the brands, strengthening their position and reach across digital channels.

• Delivered in partnership with Precis
• The programme consists of four modules delivered over eight months
• Starts on 29 April 2026
• Application deadline: 8 April

The programme gives you a structured, professional approach to international wholesale exports, based on clear strategic choices and realistic commercial goals. You gain the tools to achieve long-term international growth by focusing on the right markets and partners.

• Delivered in partnership with October Agency
• 3 group sessions and 50 hours of individual follow-up for each participating brand
• Starts on 6 May 2026
• Information webinar on 10 April

International growth requires significant resources, and returns often take time. Scaling requires investment in brand positioning, sales channels and inventory, and a capital strategy is an important part of a strong growth plan.

• Delivered in collaboration with investment advisers
• The programme has three modules and a one-to-one mentoring service
• Starts in May 2026
• Application link coming soon

Each initiative in the export programme will deliver outcomes that create value for the industry. We organise events throughout the year where you can share experiences and learn from others.

• Delivered in partnership with Norwegian Fashion Hub
• We share information through knowledge seminars and webinars
• 26 March: Webinar on market development in Sweden (link coming soon)

Promotion and network development for the Norwegian fashion industry.

Oslo Runway is an initiative that benefits the entire industry by generating interest and creating opportunities to talk about the Norwegian fashion industry. Its impact extends beyond the participants.

• Taking place from 31 August to 5 September 2026