How to succeed faster in new markets
Many Norwegian companies have solutions with global potential. Yet they struggle to turn ambition into action.
Which market should you choose? Who should you talk to? And how can you avoid wasting opportunities before you have even started? We can help you find the answers to all these questions.
Vind AI accelerated its global expansion
When Vind AI set out to grow internationally, it already had technology that uses algorithms and artificial intelligence to optimise the placement of wind turbines.
The challenge was not the product, but how to take it to the world effectively. Which markets should they prioritise, and how should they navigate local conditions?
«As a company growing globally, it is important to gain insights from people on the ground. We have introduced them to our local teams in markets such as Germany, Japan and Spain, who have been incredibly responsive. »
Through our international network, they gained access to advisors in several relevant markets and support with everything from quick clarifications to specific tasks that would otherwise have required dedicated local resources.
The result was faster progress without having to build capacity in each individual market.
Adapting to the market
We have advisors in more than 20 markets around the world. Our colleagues in each office have local insight into how the market works and where there is demand for your solution. Together, we identify opportunities and potential pitfalls, giving you a solid basis for making decisions.
Small differences in culture, negotiation styles and business models can have a significant impact. Our advisors help you adapt both your go-to-market approach and the way you build relationships.
«Our local experts have unique networks that connect you directly with the right decision-makers.»
What does this mean for your export strategy?
When entering new markets, it is easy to underestimate the complexity. What works in Norway may not necessarily work elsewhere.
- With the right support early on, you can make faster, better decisions. You can validate where to focus, which customers are relevant, and how to move forward.
- You save both time and money. Instead of building local resources from scratch, you get access to expertise and networks when you need them.
For many, this makes the difference between spending years testing a market and being ready to grow.