Market information about Finland
Finland as a market
Like Norway, Finland has a highly educated population with high incomes and a high standard of living. Engineers tend to play a prominent role in Finnish industry and management, which means challenges are often addressed from a technical perspective. Meetings are generally well structured, and managers value efficiency and order.
Finland has strong human capital and one of the world's leading education systems. As a well-integrated member of the EU, Finland is a market offering many opportunities.
View an overview of public tenders in Finland.
Tourism and leisure sector
According to Visit Finland (2019), trips to Finland that include at least one overnight stay increased by 18% in 2017 and 12% in 2018, continuing a long-term positive trend. More than 8.5 million trips are made to Finland each year. Much of this growth is driven by Asian tourists travelling to Finland to enjoy outdoor activities, pristine nature and the magical Northern Lights.
Strong growth in the tourism industry has created clear market opportunities in the outdoor recreation and leisure sectors. Norwegian service providers and suppliers of leisure and outdoor equipment have adapted to these trends over time, while Finland is currently experiencing rapid growth. Norwegian companies can therefore benefit from exporting their products and solutions to Finland while expanding internationally.
Get in touch with the embassy for more information about Finland.