Norway as a brand
The Brand Norway programme positions Norway by telling a shared story about who we are, where we come from and what we can offer. Together with our Team Norway partners, who promote Norwegian businesses internationally, we provide tools that Norwegian companies can use to increase their international visibility and become the preferred choice for more customers.
The toolkit is designed to add value for all Norwegian businesses, organisations and products. By building on Norway's position abroad, Norwegian companies can increase exports, gain greater access to international capital and projects, attract talent and reach the 'right' tourists.
Business Norway – Norway's showcase to the world
We promote Norwegian businesses internationally through BusinessNorway.com. The website showcases hundreds of green and sustainable solutions from Norway, connecting them with potential customers, partners and investors abroad. The website also features Dealroom, a database where Norwegian companies can promote themselves to international investors.
Why use Norway as a brand?
We have a strong reputation around the world, built over time by demonstrating what we do well. We have a highly skilled and well-organised business sector, and a long history of engineering excellence – both on land and at sea. We have pristine natural environments, attractive raw materials and an outstanding welfare system.
After several decades of remarkable economic growth, Norway is now undergoing a transition. To maintain our standard of living, we need to increase exports. Developing a strong national brand is central to this export drive. The brand programme will help increase exports of goods and services and attract more international companies, investment, tourists and talent to Norway.
If we work together to raise Norway's profile around the world, our businesses will become more competitive.
