See and be seen with Business Norway
Where should I take my business next? What is happening in my industry and in other markets? What is the next big thing?
Many businesses ask themselves these questions – and keeping up with developments in your field can be crucial to your growth.
Helping businesses with 'FOMO'
- Many companies experience a little 'FOMO' – fear of missing out. That is where Business Norway's calendar comes in handy. It gives you a complete overview of the international events you can join us at, says Eva Camerer, our EVP for Trade and Invest.
«Going abroad to showcase your company on your own can be challenging. By joining forces in the Norwegian pavilion, companies can position themselves in a way they could not achieve alone.»
Business Norway is Norway's official portal for innovative and sustainable Norwegian solutions, and we are behind the website. The portal aims to raise international awareness of Norwegian businesses and also provides an overview of international business events where Norway has its own pavilion.
- As well as gaining a platform to showcase your business alongside other Norwegian companies, you will stay up to date and build a valuable network.
Did you know you can apply for grants to take part in trade fairs? Read more about the Export Promotion scheme.
Taking an innovative patient platform global
EG CheckWare has taken part in all our healthcare pavilions and has established a presence in both the UK and Sweden.
«By attending international trade fairs, we have made valuable new connections with potential customers, partners and other relevant stakeholders in the market we are entering.»
The technology company has developed software that enables patients to report on their health online, providing insights that can help improve treatment. The self-reporting solution is now used in every health region in Norway, and the company is growing rapidly with international ambitions.
Greater impact when we stand together
Mugaas points out that attracting a larger audience can be challenging when you attend a trade fair on your own, particularly if you are a new, smaller and relatively unknown company.
'Exhibiting together under the 'NORWAY' brand, combined with our marketing and network, helps attract many more visitors to your stand. You also reach more of the right people,' Mugaas points out.
'Travelling together also saves costs,' he points out.
‘It is also valuable to have a presence on the Business Norway portal, which is completely free.’
Moving healthcare expertise from binders to the cloud
The healthcare company Dossier is also featured on Business Norway and has joined us at several trade fairs, including the DMEA healthcare conference in Berlin.
'Our experience has been very positive. Taking part has given us both digital and in-person visibility, as well as credibility with international customers and partners. We have also greatly appreciated the opportunity to build networks and share experiences with other Norwegian and Nordic companies,' says Ingrid Ellingsen, Managing Director Nordics at Dossier.
«Working with us opens doors, and joining forces under the Norway brand helps you gain greater credibility internationally.»
Dossier offers a cloud-based platform that helps healthcare organisations manage and track employee competence – information that is often scattered across ring binders and Excel spreadsheets. This helps ensure that healthcare professionals maintain the skills they need to deliver high-quality patient care.
Their solution meets a significant international need, and Dossier has expanded into several countries in recent years.
Showcase Norwegian businesses to the world.
Business Norway currently showcases more than 500 Norwegian solutions and investment opportunities, while highlighting national export initiatives. Business Norway also helps companies gain visibility through its international digital marketing.
– In short, we make it easier for international companies to find products, services and potential business partners from Norway. This will help us create even more Norwegian export success stories, Camerer emphasises.