A 150-year-old family business with big ambitions in Ukraine
The company has several framework agreements with UN agencies, and through this work it has stood side by side with humanitarian partners in Ukraine.
«We went to Ukraine intending to contribute in one area. What we encountered was a humanitarian need far greater than we had imagined, and a real opportunity for Norwegian companies to help.»
More than just a supplier
The Giertsen team has visited Ukraine several times, and each visit has shown them that the needs extend far beyond individual products. Local communities need reliable access to critical supplies, the right humanitarian equipment and emergency preparedness that stands up to the toughest tests.
Built on regional partnerships
In Ukraine, a good product is only half the solution. The other half is getting it to the people who need it. This requires careful planning and trusted partners. Over the years, the family business has built strong relationships in Poland, Romania and other markets across the region. These partners in neighbouring countries play a key role in how the company develops its products and delivers them reliably to Ukraine, even as conditions on the ground change from day to day.
‘We learned early on that no company can do this alone. That is why we have made it a priority to spread risk across our supply chains and build strong partnerships throughout the region, so we can deliver when it really matters,’ says Giertsen.
«Many Norwegian companies have solutions that are relevant to Ukraine. Those that take the time to understand the market and build the right relationships early on will be in a much stronger position when opportunities arise.»
For the Bergen-based company, success is measured as much by lasting partnerships as by contracts delivered.
‘Ukraine needs more than suppliers. It needs reliable partners who truly understand its challenges and needs. We want to help bridge the gap between Norwegian solutions and Ukrainian needs,’ says Giertsen.
Working with us has been vital to understanding the market, building networks and connecting with relevant stakeholders.
‘W. Giertsen shows how Norwegian small and medium-sized enterprises can play a part in rebuilding Ukraine. It is about understanding the needs, building relationships and recognising the opportunities in the market,’ says Vidar Ellingsen, Special Advisor at Innovation Norway.
Are you considering Ukraine?
For Norwegian companies considering opportunities in Ukraine, W. Giertsen and we offer the same advice: gain insight before you go.
We offer market advisory, networking opportunities and guidance to Norwegian companies looking to explore the Ukrainian market. In November, we will bring Norwegian companies together under the ‘Norway’ brand in the Norwegian pavilion at the Rebuild Ukraine trade fair in Warsaw, one of the key meeting places for companies seeking to contribute to Ukraine’s reconstruction.