The new 'Made in Norway' label is already a success

Already, 85 Norwegian companies are using the national label in their marketing. The label aims to help more Norwegian businesses succeed in international markets.
Made in Norway - eksempel på bruk på en sylinder

Made in Norway will be a protected trademark for Norwegian products exported abroad. It will serve as a mark of quality for Norwegian products and encourage customers to pay more for them.

Norwegian companies offer excellent products and solutions, but we are not always as good at selling them. In many international markets, a clear connection to Norway can add significant value to a company or product.

In demand among businesses

Several countries have their own national marks of origin. Norwegian businesses have called for a scheme similar to Made in Norway. The scheme we are now launching has been developed and refined through in-depth interviews and quantitative testing with 200 Norwegian companies across a range of sectors.

The Norwegian School of Economics, BI Norwegian Business School, Western Norway University of Applied Sciences and other stakeholders have been closely involved in developing the scheme, alongside the Ministry of Foreign Affairs, the Norwegian Seafood Council and the Norwegian Industrial Property Office. We will manage the scheme to ensure that the label remains industry-neutral and trusted by the public and the market. The label therefore represents shared, independent values.

Sustainable solutions

- 'I hope the Made in Norway label will help Norwegian companies understand the value of drawing on Norway and the positive qualities associated with our country in their own branding and storytelling. By doing so, they join the national team helping to position Norway. This can also enable them to command a higher price for their Norwegian products and solutions in international markets,' says Håkon Haugli, our CEO.

Anne Marie Brady presenterer opphavsmerket. Merket er synlig på skjerm bak henne.
Anne Marie Brady from Innovation Norway presents the certification scheme.
© Kjetil Svorkmo Bergmann, Innovasjon Norge.

Around the world, Norway is associated with responsibility, sustainability, beautiful landscapes, clean energy and equal opportunities. Once approved to use the new label, Norwegian companies can draw on these strengths in their marketing.

Companies that want to use the label must be able to demonstrate that a significant part of their product or solution is made in Norway, contributes to at least one of the UN Sustainable Development Goals and does not undermine any of the EU's six environmental objectives.

This is Made in Norway
  • Made in Norway is an official, protected mark of origin for promoting Norwegian products and solutions
  • A registered trademark in key markets such as the EU, the USA, Japan and Australia, and we are continuously working to register it in more countries.
  • We manage the certification scheme
  • Made in Norway is one of several initiatives under the Norwegian Government's export reform, 'All of Norway Exports', launched in 2024
  • We developed the country-of-origin label in close collaboration with academia, businesses, and private and public organisations.

Criteria for companies wishing to use the label:

  • A substantial part of the production must take place in Norway
  • Contribute to at least one of the UN Sustainable Development Goals
  • Have no negative impact on the EU's six environmental objectives
  • Meet the requirements for responsible business conduct
Showcase your Norwegian origin with Made in Norway
Norway has a strong international reputation for openness, responsibility and integrity. By using Norway's official country-of-origin label, Made in Norway, you can clearly show that your products and solutions are connected to Norway – and the values it represents.
Published 15 Jan 2024Last updated 17 Oct 2025
This page is translated with the assistance of AI