From idea to growth capital: How to get investors on board
Many entrepreneurs start with a brilliant idea but no clear plan for how and when to raise capital. This can lead you to give away too much equity too soon, choose the wrong investors or lose momentum when you need to scale.
The right capital at the right time
Our advisors work closely with early-stage companies. We help you develop a comprehensive capital strategy, understand which funding sources are right for you and when to use them.
Our grants and innovation loans help you build value before raising external capital. This puts you in a stronger negotiating position and reduces risk. Together, we also explore your ownership structure, capital needs and how you can build a robust foundation for growth. When you are ready for the next step, we can also connect you with relevant investors and networks.
Raising capital can be challenging
For Sigrun Syverud, it was never just about raising capital. When she founded Fjong in 2017, her ambition was to make wardrobes more sustainable by renting out clothes. Demand was high, and investors quickly showed interest. At the same time, she discovered just how quickly the market can change.
The pandemic turned demand on its head, while inflation and currency challenges hit hard as the company expanded internationally. Even with a well-developed strategy and financing plan, raising capital proved difficult.
‘All the sound advice about raising a seed round, Series A and Series B, avoiding excessive dilution and following other rules of thumb is based on an ideal scenario. But you need to be prepared for things not necessarily working out that way in practice,’ says Syverud, who is now COO at Nørs.
One of the key lessons she learned was about investor strategy.
«Having a few major investors who are committed to your company is a smart way to secure additional capital when you urgently need it. Most companies find themselves in that situation from time to time.»
Looking back, she particularly emphasises the importance of choosing the right investors – based not only on capital, but also on their values, time horizon and ability to stand by you through challenging times.
A capital strategy puts you in control
A well-considered capital strategy puts you in control. You know how much capital you need, when to raise it and which terms you should accept. This makes you more attractive to investors looking for clear direction and a strong ability to deliver.
At the same time, you are better equipped to manage uncertainty. Markets will change, as Syverud's experience clearly shows. With a sound structure and the right investors on board, you are more likely to navigate fluctuations and stay on course for growth.
Want to strengthen your capital strategy and become more attractive to investors? Take the next step today with our free online course on capital strategy. It is a great place to start before booking a meeting with one of our advisers.