We help Norwegian companies succeed internationally

Manufacturing and design is the fourth priority area in the Norwegian Government's export reform, 'All of Norway Exports'. The initiative focuses on three main categories: fashion and lifestyle, furniture and interior design, and sportswear and equipment. We have been tasked with delivering the initiative.
Lilla stol fra Fora Form
© Fora Form

Manufacturing and design are growing, and global interest in Norwegian products is increasing. From fashion and textiles to furniture and outdoor equipment, Norwegian manufacturers combine innovation, functionality and sustainability to create products that can compete internationally.

To strengthen export opportunities for finished goods and design, we are leading the Norwegian government's export initiative. The aim is to increase export revenues excluding oil and gas by 50% within five years, with Norwegian manufacturing and design playing a key role in this growth.

Norwegian manufacturing and design are making their mark on the global stage

In recent years, Norwegian brands have gained international recognition and secured a presence in prestigious shops and markets around the world. Success stories include:

  • Fashion and lifestyle: Holzweiler, Db Journey, Norwegian Rain, Tom Wood, Varsity and Lillelam are putting Norway on the map with high-quality clothing, travel gear and accessories.
  • Furniture and interiors: Norwegian furniture and interior brands such as Vestre, Stressless and LK Hjelle are known for their comfort and sustainable design.
  • Sportswear and equipment: Products from brands such as Rottefella, Madshus, Sweet Protection, Kari Traa, Amundsen Sports and Devold show how Norwegian manufacturers combine traditional materials with modern technology.
Fashion design by Norwegian Rain_Norwegian Rain
© Norwegian Rain
Mann går langrenn på høyfjellet i solskinn
© Rottefella

How can we help your business grow internationally?

We have extensive experience of working on exciting projects in manufacturing and design, and offer a range of services to help accelerate them.

In addition to our general loans and grants, we offer business networks, advisory services, grants for trade fair participation, digital courses and a range of initiatives to strengthen your market position. One example is the recently launched 'Made in Norway', a national labelling scheme that serves as a mark of quality for goods made in Norway.

Trade Mission is an example of how we help companies looking to grow internationally.

We work with many of these projects over time, from startup and scaling to international expansion.

«Through strategic positioning and targeted export initiatives, Norwegian companies can reach new markets in Europe, North America and Asia. Our offices and networks around the world work closely with Team Norway and Norwegian embassies to open doors for Norwegian businesses internationally.»

— says Runar Haugen, who leads our export initiative for design and finished goods.

Our offices in the USA, Germany, Italy, the UK, Denmark, China and Japan, together with Team Norway and the embassies, have extensive experience of working with companies and brands across a wide range of manufacturing and design industries.

Head of the export initiative

Runar HaugenInternasjonaliseringsrådgiver
Published 7 May 2025Last updated 9 Feb 2026
This page is translated with the assistance of AI